February 15, 2017

Palms Springs Inspiration with Rent The Runway: Spring

When I first learned about Rent The Runway, I was so excited. I am not someone who wants to buy a bunch of pretty and pretty expensive clothes that I can only wear 1 – 2 times a year. I’m just a bit of a minimalist. And I’m also pretty cheap, so there’s that. I immediately realized RTR had great potential for weddings. Both for guests and bridesmaids but also for certain brides, Rent The Runway has a huge range of options! I was so inspired, I reached out to RTR to see if they would partner in an inspirational photo shoot aimed at promoting their dresses for brides and their maids. They said yes! Yay!

Originally I just wanted to do a flamingo-themed photo shoot. But as the scope of the photo shoot grew, so did the inspiration – into an overarching Palm Springs/mid century modern theme. I guess that means I still need to do a flamingo-inspired photo shoot. As I started to flush out my ideas, and comb through their incredible inventory, I realized that I couldn’t limit myself to just one photo shoot – I had to do four! As I found the dresses I loved, I paired them up as bride/maid, and sorted them into the four seasons. But how could I swing such a massive idea? Instead of full-blown concepts, I shrunk them to mini-shoots without tablescapes or a lot of accessories. This would allow us to do it all in one day. Most importantly, I had the best vendor partners a designer could ask for: Katie Stoops Photography, Holly Heider Chapple Flowers, Carola Myers MUAH, and Fig. 2 Design.

I was so excited to find these two models for this project. They were so great to work with. We put them through the ringer – 4 outfits, 4 hair styles, 4 make up looks in the span of about 10 hours. I mean, look at me, making them hold popsicles, without eating them! But seriously, they were so great, all day. I hope you enjoy what we came up with, I’ll be sharing it over the next 4 posts.

Welcome to SPRING! I picked dresses with two similar styles which incorporated fun prints and would be perfect for a flowy, outdoor wedding! RTR also provided these killer statement necklaces that raise the level of the look. In lieu of bouquets, we went with tropical floral hair pieces.